Play and extras
The Play hub, Calm Corner tools, cozy room, memory book, and the private local-only journal that clinicians never see.
Beyond logging, Pippa has a small "extras" layer. Its tagline sets the tone: A few cozy things to do with Pippa. No pressure, no scores, just for fun. Each piece doubles as a gentle recovery tool.
The Play hub
The 🎲 Play hub groups everything into calm cards:
Recipe Shuffle is worth calling out: it offers gentle meal and snack ideas to break decision paralysis, with the footnote just an idea if you're stuck. all foods fit here 💛 and, of course, no calories.
There is also a small daily gift: once per calendar day a little surprise (a few coins) waits in the hub, marked by a quiet dot on the 🎲 chip. Like every reward in Pippa it is tied to showing up, never to what or how much was eaten.
Calm Corner
The Calm Corner and the post-meal support sheet share the same evidence-based tools: Breathe with me (a slow minute of extended-exhale breathing), Ride the wave (an urge-surfing timer, since urges peak and fade in about 20 minutes), Ground me (5-4-3-2-1 grounding), and Be kind to me (a self-compassion break). Every tool has a Done button and can be left at any moment.
Cozy room and memory book
The Cozy Room lets clients decorate a little scene with coin-bought decor, which syncs and survives reinstall. The Memory Book is a scrapbook of milestones (reached at soft points like 7 or 30 days) and quiet postcards from Pippa. Milestones and postcards celebrate care, never eating amounts, and there are no gameable counts to chase.
Morning intention and goodnight ritual
Two small rituals bookend the day, each shown at most once per day and skippable with one tap.
☀️ Good morning greets the first open of the day with a rotating line like You don't have to do today perfectly, just gently. I'm glad you're here. The client can just tap Good morning 💛 and move on, or tap Set a gentle wish 🌿 to pick one intention under the header One gentle wish for today, framed as Not a goal, just an intention to hold. The four options are 🌿 Be kind to myself, 🫂 Stay connected, 🌤️ Take things slowly, and ✨ Just get through, with an optional checkbox, echo it back to me this afternoon 💌, that schedules one gentle reminder of their own words.
🌙 Goodnight closes the day the same way: a soft greeting, then an optional reflection titled How was today, gently? (Not everything today was yours to control. Just notice how you feel, that's all.) with the mood faces, then an optional page, Want to write a little? (optional), whose framing is explicit about privacy: Whatever's on your mind, [pet name] just listens. No one's grading it, and it stays private to you. Anything written lands in the private journal below, never on your dashboard. The ritual ends with a tuck-in: Rest well. I'll be here in the morning. 💛
If the goodnight reflection is answered with a mood face, it saves as a normal mood check-in, so the evening signal still reaches your trend line even when the written part stays private.
Colors
The app is pink by default, but a client can change it under Make it yours in Settings: six light pastels (pink, lavender, mint, sky, butter, peach) that recolor the whole app.
Small, but not cosmetic-only in practice. A heavily gendered pink is genuinely off-putting for some clients, particularly older teens, men, and nonbinary clients, in an app you are asking them to open several times a day. If a client says the app "feels like it isn't for me," this is worth trying before concluding the tool is a bad fit.
The choice is local to their phone, does not sync, and you never see it.
The private journal
Pippa includes a diary. Its most important property is privacy.
Journal entries live only on the client's device. They are never synced to the cloud, and no clinician ever sees them. The research was firm that a diary a client believes is private, which silently synced, would destroy trust. So it does not sync, full stop. Deleting the account clears it.
The journal uses 14 guided, ED-safe prompts (self-compassion, values, coping, gratitude) rather than a blank box, because a blank box invites rumination and covert numeric logging. Prompts never touch food, calories, weight, body, or comparison. Clients reach it from the goodnight ritual or the calendar, and there is an optional "Reflect with Pippa" AI reflection that also stays on-device and is never synced.