Docs · playbooks

Writing messages that land

How to write comments and messages that help in ED recovery: comment early, comment small, validation first, ED-safe language, and never numbers.

Everything you send the patient shows up in their app: a comment on a meal, a direct message, or a care-team broadcast. In eating-disorder recovery, how you say something matters as much as what you say. These are the habits that make your words help.

The patient reads every word, at a vulnerable moment

Your comment often lands right after a hard meal. Assume the patient is anxious and self-critical when they read it. Write for that moment.

Comment early, comment small

Comment early

A short, timely note beats a perfect one written days later. Leaving a warm line on a meal the day it was logged tells the patient you are paying attention and you are with them. Silence, in recovery, can read as disapproval.

Comment small

One meal, one sentence, one thing you noticed. You do not need to address everything. Small and frequent builds a relationship; long and occasional feels like a report card.

Validation first

Lead with what is genuinely worth acknowledging before anything else. Naming the effort a meal took, or the honesty of a hard disclosure, makes the patient feel seen rather than graded.

  • Start with the person, not the plate: "That looked like a hard one, and you still logged it. That matters."
  • If you are going to add a nudge, earn it with the acknowledgment first.
  • A skipped or not-eaten meal was still logged. Meet the logging, not the miss. A skip is information, never a failure.
Meet a disclosure with warmth

If a patient flagged an urge or answered a hard check-in question honestly, your first words should make that safe. Never make honesty feel like it cost them.

ED-safe language

Some phrasings that are neutral elsewhere are loaded in eating-disorder recovery. Keep these out of anything the patient reads.

  • No numbers. No calories, no weights, no targets, no "you were X under." Pippa deliberately shields the patient from calorie numbers; do not reintroduce them in a message.
  • No good-food or bad-food framing. Food is not a moral category. Avoid "treat," "cheat," "clean," "guilty," or "earned it."
  • No praise for eating less or weighing less. Never reinforce restriction, even accidentally, with an approving comment.
  • No streaks or scores in your words. The app keeps some gentle counters; your messages should not turn recovery into a leaderboard.
  • Warm and plain. Second person, direct, human. Skip clinical distance.

Don't quote the flagged text back

When you are responding to a crisis alert or a hard check-in, do not paste the flagged line back to the patient. Name that you saw they were struggling and that you are here. Let them lead on the detail.

Where your words appear

Messages are moderated too

Patient replies run through the same safety moderation as their other content, so a message that raises a self-harm signal will escalate to the care team. Your side is a private clinical channel; write it as such.

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